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Samia Berrada was born in Fez into a family of handicraft enthusiasts. She discovers at a young age the art of Caftans and embroidery, before making a career in interpretation and entrepreneurship. After 10 years in Africa where she got inspired by the colors and the art of the continent, she chose to focus on her passion as she opened her workshop in 2002 in Casablanca, mastering the secrets of sewing and imposing her creative vision: pure lines and traditional cuts for exclusive models with sober and elegant creations.

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