Samia Berrada was born in Fez into a family of handicraft enthusiasts. She discovers at a young age the art of Caftans and embroidery, before making a career in interpretation and entrepreneurship. After 10 years in Africa where she got inspired by the colors and the art of the continent, she chose to focus on her passion as she opened her workshop in 2002 in Casablanca, mastering the secrets of sewing and imposing her creative vision: pure lines and traditional cuts for exclusive models with sober and elegant creations.
Samia Berrada quickly develops a Couture Spirit that outstands by a refinement in detail, noble materials, dazzling embroidery and high quality. She adds to her unique pieces some precious clothes such as silk, brocade and brooch, to create fully hand-made caftans, based on an exclusively Moroccan expertise.
Discovered by the magazine Femmes du Maroc in 2004, Samia Berrada participates in the same year in the most eagerly expected fashion show in Morocco, stepping directly in the category ‘’Haute Couture’’, an unprecedented fact! Her collections then made a strong impression, won over the critics and dazzled an informed public.
With meticulous and perfect design, the caftans of Samia Berrada have been a reference in Morocco and in the region for 14 years.